Help · Project funding

What makes a strong funding pitch?

UPDATED 9 AUGUST 2026 · 4 MIN READ

What the form is actually asking

The application has four sections, and each answers a different question for the A&R team.

  • 01 About you — who you are and where to hear you. The profiles field matters most; it is how we hear what you already sound like.
  • 02 The project — what you are making. Project type, genre and language, a demo or reference link, and the pitch itself.
  • 03 Rights & readiness — whether you own the masters and whether any existing deal covers this. A rights problem is the fastest way to a no.
  • 04 The money — how much you are asking for and which route you would prefer.

What makes it strong

  • A link we can actually listen to. A rough demo beats a detailed description. We fund the song first and the numbers second.
  • A specific number. "₹1,50,000 for studio time, mixing and a video" reads better than "as much as possible".
  • Clean rights. Say plainly who owns what, including features and producers. Unclear splits stall a yes.
  • Honesty about stage. "Idea only" is a valid answer. Overstating readiness only creates problems later.

What happens next

Every pitch gets a real reply. If it is a yes, terms go on paper before any money moves — no funding is committed until specific terms are agreed and signed in writing for that project.

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